(S)he isn't enough.

We're quick to put people in their binaries. He. She.
We don't think twice about the assumptions we make when using a pronoun based in.
Appearnaces can be decieving.
And some are even less forgiving when asked to use a gender-fluid pronoun.

Idea:

To combat this notion, we'll create a campaign on the streets and on the web. Banner wraps around the UK asking commuters to think and see twice as they pass by the corner and the message trasnforms. Web banners will transition in the hover over state to reveal the full message and explination.

shes_called_mock2shes_called_mock2
Macbook_Mockup copyMacbook_Mockup copy